Tobin Bortner

Senior Director of Analytics

Tobin brings 25 years of variable data maketing expertise to New Reach Media and oversees the development and execution of our PRO-Analytics services and products including our Enrollment Dashboards, data analytics and othe data visualizaitons. Additionally, he has an extensive background in search list development and procurement.  He guides our higher education clients, helping them find marketing prospects that fit their stated criterion and/or the historical culture of the institution by utilizing all available data. After procurement of the target market, he ensures accuracy and timeliness of data manipulation towards meeting the goals of our partners.

Tobin also has a forty year graphic arts career that has become more and more data intensive over the last twenty years. Originally studying fine art, he developed a commercial art presence in Central Texas. His commercial art tenure and education moved from fine art to signs/outdoor advertising to offset printing. As printing became more variable data oriented, lists and list analysis became a more important part of his contribution. 

Tobin has broad experience with analytics and variable data, specifically working in with the higher education industry to find the best students for each enrollment year. More than that he finds great reward knowing he has helped the students find the best college where they can start and build their greatest potential future.