Craig Jenkins

President & CEO

President & CEO

Craig Jenkins launched New Reach Media in 2003 and serves as its president and CEO. As an ongoing proponent of media integration, he has been active in leading the company's development of new products and solutions to increase efficiencies and enhance stakeholder relationships, as well as new business initiatives.

Craig has been a leader in the development and promotion of online solutions that pre-date the Internet. His entrepreneurial endeavors began in 1986 when he and an associate started a pre-Internet online marketplace for trading construction equipment over a dial-up network. He has since continued his involvement in the market as an advocate of the efficiencies and benefits of online communications.

His advocacy for employing online technologies and finding "better ways of doing things" led Craig to develop and produce national online advertising conferences known as Advernet. Held in New York and San Francisco in 1999 and 2000, these were professional educational conferences that highlighted new online technologies and best practices for traditional advertising practitioners, and involved participants from IBM, Intel, Microsoft, Proctor & Gamble, and the American Association of Advertising Agencies. After the burst of the Internet bubble in 2001, Craig established New Reach Media to continue in the development of integrated cross-channel communication services and solutions.

Craig is a native Texan and a graduate of the McCombs School of Business at the University of Texas at Austin with majors in International Business (Marketing) and Finance. Craig has served on the board of the San Antonio Symphony, and is active with other non-profit organizations. When his schedule allows he enjoys chasing a little white ball around Texas Hill Country golf courses.