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We sometimes forget how important a seemingly trivial interaction can be in creating one's perception of a brand. Having taken a few college tours lately, it is obvious to me that this is an area that can stand some attention and refinement at a few small colleges. Let me say that I am less than impressed with the tour guide that seems more involved in some Facetime conversation on his or her phone than are in providing real face time to the visitors (that's me) entrusted to them.

We all like to get a little validation now and then. It's nice to see that a well-respected, forward-thinking guy like Seth Godin shares our sentiment. In fact, he even wrote a book on the subject.

Now I'm not promoting that you read his book, but, if you're interested, here is a link to his blog on the subject of why size matters - http://sethgodin.typepad.com/seths_blog/2005/06/small_is_the_ne.html

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