July High Five

The data shows they (Gen-Z) don’t want to passively consume online advertising but prefer to engage, vote, or co-create in some way.

Are your enrollment marketing communications at your institution engaging your Gen-Z prospective students — or are they getting ignored?

Our lead article this month shares that Gen-Z students (born between 1995-2010) want to be marketed to differently. They want to be involved in meaningful and relevant ways throughout the process, not just be sold to.

Take a quick look at our picks and please let me know if you find an article that is particularly helpful to your enrollment efforts. (We’ll try to find more like it for future High Fives.)

As always, last month’s most read article is at the bottom in case you missed it.

Matt Leonard

Director of Marketing Communications


Click to learn how to connect with your Gen-Z students.

How to Click With Generation Z

"They’ve gone through life with a mobile device in their hands. Tech-savvy and gadget-happy, they account for approximately 2 billion of the world’s population. Meet Generation Z.”

More >>

Are you repeating your messages in a way that distracts from or enforces your brand?

How Much Repetition Is Too Much?

"A strong idea or point deserves repeating. Why? People scan. Attention spans are short. And it’s repetition of an idea or unique selling proposition that reduces the chance that the casual reader will miss what’s most important. Skillful repetition of your idea builds long-term memory."

More >>

Learn how to key in on emotions in your subject lines.

How Can Emotions Influence Email Readers?

"The subject line is the first thing subscribers see before deciding to open an email. Subscribers actions rely on a very complex schema which is led by the emotions they are experiencing. However, only six percent of email programs currently leverage sentiment as part of their email program strategy according to Selligent & StrongView’s 2016 Marketing Trends Survey."

More >>

Click to learn how you can utilize video in your enrollment communications.

127 Facts You Probably Didn't Know About Video Marketing

"With almost 80% of all US Internet users watching online videos, and revenue from those videos skyrocketing, using videos in your enrollment marketing can be a key to engaging your prospective audiences."

More >>

What story is your direct mail telling to your prospective students?

The Best Direct Mail Is Influential

"Is your direct mail telling a story right now? It should be! Why, you ask? Well people respond to and remember stories. Stories build trust, and even alter our brain chemistry with cortisol and oxytocin to bring about focus and empathy. These are great ways to get people interested in your direct mail.”

More >>

Here is our most read article from last month.

Follow these tips to ensure you're using a personal messaging tone with your prospects.

Does Your Copy Have a 'Human'
Voice? Or a 'Copywriter’s' Voice?

"The other day I got an email from someone I hadn’t heard from in a while. The subject line was a casual “Hey Gary.” Wow, I thought! I haven’t heard from this person in a long time, so I eagerly opened the email...”

More >>

Engagement Marketing for Small Colleges



High 5