February High Five

81 percent of people only skim the content they read online. – Inc
The average human attention span is 8 seconds. – Microsoft

Dear Reader,

I’ll be quick because you’re either in the 19% that actually reads, or my 8 seconds is ticking... When you consider the statistics above, it’s clear that capturing and keeping the attention of your prospects can be a significant challenge.

Our lead article tackles this issue with a new tactic to help you engage your recruitment pool – “easy-click emails.” Follow the link below to learn more and don't miss the insights in the other articles that can enhance your recruitment efforts at your institution.

Happy reading,
Matthew Leonard
Marketing Communications Specialist


Shake up your email game with this tactic.
Smile or Frown? The Case for Easy-Click Emails
"An easy-click email drives engagement by simplifying the user response mechanism. Instead of bombarding users with lengthy copy and complex options, easy-click emails present a single, clear question..."
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Are you using the right visuals to reach your prospects?
How Digital Marketers Are Using Visual Content [Infographic]
"Marketers say original infographics are the most effective visual content type (42% cite them as most effective). Original charts/data visualizations rank second (26%)."
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Tips to help you prepare your social strategy for 2017
7 Trends That Will Change Social Media in 2017
"We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit, the social media content calendar, and the blog editorial calendar, we’ve got your content marketing strategy covered."
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Follow these tips to elicit a higher response rate
5 digital marketing tactics to boost your response rates
"As the digital marketing environment becomes more and more crowded, the quest for user engagement is becoming increasingly competitive. But some marketers are finding that a few specific tactics are producing impressive results when it comes to boosting response rates."
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Powerful study on what makes people choose your brand.
Study: Majority Of People More Loyal To Brands That Care About Them
"The study found that 88% of U.S. consumers want to engage with brands that are setting new standards in meeting their expectations. Seventy-four percent said brands can do so by providing a higher level of..."
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Engagement Marketing for Small Colleges