High Five Best of 2016

If reader engagement is a predictor of trending recruitment communication strategies in 2017, then here are some topics you’ll need to consider:

  1. Is Snapchat really the way to reach teens???
  2. Original video content can be crucial and easy to create.
  3. Give your Gen Z students unique online experiences if you want to attract their attention.

Below are the five most read High Five articles from 2016 covering these trends and more. Please take a look if you’re wanting to stay ahead of your competition in reaching and enrolling students at your institution in 2017.

Happy reading and best wishes for a successful enrollment year!

Matthew Leonard
Marketing Communications Specialist

P.S. If you have a specific topic you’d like us to feature in an upcoming High Five, just send me an email.


Read these stats to see how powerful Snapchat is in reaching teens.
15 Mind-Blowing Stats About Snapchat
"Snapchat is gaining in popularity among younger demographics who are increasingly turning to the platform to escape their Facebook-fond parents."
More >>

Gen Z students have grown up with technology and they have specific expectations from brands.
Jamie Gutfreund Talks Gen Z and the Future of Marketing
"Gen Z in particular are very discerning consumers… They’re going to do their research, they’re going to find the best product, they’re going to do an enormous amount of listening to see how other people are talking about products… and they’re going to make decisions based on the value they perceive in the product."
More >>

Video is one of the most powerful (and popular) mediums to connect with your audience, enjoy these tips!
3 Ways to Engage Customers With Video Content
"The human brain processes visual information 60,000 times faster than it does spoken word and 70 percent of marketing professionals say they get the best results by using video content..."
More >>

How your prospective students think about their finances.
What You Should Know About How Gen Z Approaches Money
"We all know the saying: “Money makes the world go ‘round.” That’s why consumers’ attitudes toward money is something that all brands need to account for and factor into their marketing strategies... especially when it comes to the newest generation of consumers."
More >>

Greater knowledge about your students allows you to message to them in a more relevant manner.
Five Facts About Today’s Consumers
"...don’t assume Millennials are uninterested and unresponsive to direct mail. Research shows that, while Millennials receive less mail overall, they spend more time sorting it and are more active consumers of what they receive."
More >>

Engagement Marketing for Small Colleges