August High Five

No matter which way you slice it, high school seniors are busier, and more distracted than ever. According to Pew Research, 92% of teens report going online daily - including 24% who say they go online "almost constantly."

Make sure your recruitment message isn't getting lost in all the online clutter. Our lead article in this month's High Five discusses how to cut through the noise in order to reach your audience by creating experiences that are meaningful and authentic.

And, be sure to check out the other four articles (plus the most read from last month). If you have any questions on how to implement these strategies at your institution, please don’t hesitate to contact us at


Happy reading,
Matthew Leonard
Marketing Communications Specialist


Create an exciting admissions experience that matches your campus experience to improve the efficacy of your recruitment.
Experiences Cut Through the Noise
"...the more people want to leave the house and get their hands and feet into what they’re doing. Despite the fears of some prognosticators, Americans are not going quietly into that good night of Wall-E fat-o-loungers. Give people something they want to do, and they’ll leap at the opportunity to do it."
More >>

Follow these tips to improve your first impression within the inbox.
Subject Lines: 18 Ways to Get Your Email Opened
"Email subject lines are like the teaser copy on a direct mail outer envelope. Their job is to get the email/envelope opened and read. This means subject lines are big influencers of the success (or failure) of every email you send."
More >>

Do you know what millennials prefer in terms of communication?
The Psychology of Successfully Marketing to Millennials [Infographic]
"Want to know more about Millennials and how to market to them? Here's a look at vital stats about this demographic—and info about how best to reach it."
More >>

Optimize your website with these tips.
4 Website Design Mistakes and How to Fix Them
"If you’re considering a website redesign, it’s time to look at your onsite elements and consider the experience you’re providing customers with. Some small blunders can play a big role in converting users and driving sales. Here are four common website design mistakes that brands too often make..."
More >>

We are all more apt to pay attention to something if there is a compelling story behind it.
How Storytelling Can Add Meaning and Imagination to the Purchase
"And while there will always be customers to buy the product for functionality alone, layering the functionality with a human story adds meaning, novelty and imagination to the purchase..."
More >>

Here is our most read article from last month.
Five insights to help you continue to hone your messaging to effectively reach your students.
Five Facts About Today’s Consumers
"In essence, Gen Z just wants to be heard. Giving consumers the ability to personalise or customise an experience allows them to be part of the conversation whilst producing something they want to share with others..."
More >>

Engagement Marketing for Small Colleges