Blog

Whether you consider yourself creative or logistical, you and your office can have an impact on student recruitment by getting innovative in your marketing efforts.  Each month we will bring a calendar of events and ideas to creatively bring students to you.

February 2 – Superbowl Sunday

Here’s a great article on the rising importance and value of adding video to your marketing. This is particularly true for the small colleges we work with. And remember, it doesn’t have to be professionally produced, some of the most effective and viral videos are shot on a phone.

https://www.thinkwithgoogle.com/advertising-channels/video/video-marketi...

(6 minute read)

Email is a great channel for communicating with prospective students. It is inexpensive in comparison to mail, it offers a variety of benefits, and is the preferred method of communication with most prospective students according to recent studies.

Email Monks recently provided the following list of reasons for email’s effectiveness:

A recent article in Target Marketing caught my eye, as it echoed what we at New Reach Media have been advocating for years. The title of the article is, “You're Spending Too Much: Cast a Smaller Net for Bigger Returns With Personalized Marketing.”