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5 Tips to Improve Student Search Email Success

Tuesday, August 21, 2018

(6 minute read)

Email is a great channel for communicating with prospective students. It is inexpensive in comparison to mail, it offers a variety of benefits, and is the preferred method of communication with most prospective students according to recent studies.

Email Monks recently provided the following list of reasons for email’s effectiveness:

5 Tips to Make Your Search Mailing Successful

Friday, July 27, 2018

(5 minute read)

While there are a variety of approaches to direct mail, there are certainly some best practices that can help you improve the level of engagement from your student search mailing, as well as improve its ROI. After more than a decade of experimenting and testing student search mailings, following are some practices that we would suggest to improve your success.

Doing More With Less

Tuesday, July 17, 2018

A recent article in Target Marketing caught my eye, as it echoed what we at New Reach Media have been advocating for years. The title of the article is, “You're Spending Too Much: Cast a Smaller Net for Bigger Returns With Personalized Marketing.”

October's High Five Briefing

Tuesday, October 31, 2017

Can your institution do a better job of leveraging data to improve student recruitment and marketing success? Our lead article from Brand Quarterly explains how an analytics platform will help improve your marketing results.

The other four articles this month—plus last month’s most read article—also provide you with insights and strategies to enhance your search efforts.

September High Five

Thursday, October 12, 2017

You have to give young people what they want to see or you’ll seem out of touch." That’s an opinion proffered in the lead article below. Do you agree?

One thing is for certain. We don't grow without change. This month’s High Five articles will hopefully challenge your status quo and help you refine your recruitment communications to engage more prospective students. (And, don’t miss last month’s most read article at the bottom.)

Matt Leonard

Director of Marketing Communications

August High Five

Tuesday, September 26, 2017

What constitutes “amazing” customer experiences in 2017 is... a new breed of hyper-personalization that puts the customer’s individual preferences, history, and current situation at the center of every contact with a brand. - Selligent
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Everyone wants to be amazing. But, sometimes it can feel like “amazing” is a moving target, especially when it comes to the level of personalization your prospects expect from you.

What can we learn from Harvard?

Thursday, August 17, 2017

I read this article recently on Inside Higher Ed and immediately wanted to share it for a couple of reasons - https://www.insidehighered.com/news/2017/08/08/harvard-teams-corporate-partner-offer-online-business-analytics-program

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July High Five

Friday, July 28, 2017

The data shows they (Gen-Z) don’t want to passively consume online advertising but prefer to engage, vote, or co-create in some way.

Are your enrollment marketing communications at your institution engaging your Gen-Z prospective students — or are they getting ignored?

Our lead article this month shares that Gen-Z students (born between 1995-2010) want to be marketed to differently. They want to be involved in meaningful and relevant ways throughout the process, not just be sold to.

June High Five

Tuesday, June 27, 2017

Do your enrollment messages communicate with a "human voice" to your prospective students?

Regardless of the type of message you send, one key to cutting through the noise in your recruitment messaging is to avoid copy that is full of marketing jargon. By writing with a person in mind, you change the nature of how your language is crafted, and the reader is much more likely to forge a personal association with your message — and your institution.

May High Five

Wednesday, May 31, 2017

65% of people have an emotional connection with a brand because the brand makes them feel “like they care about people like me.”

As you seek to turn your applicant pool into deposited students that enroll this yield season, finding ways to strengthen the emotional connection with those prospects could be the key to swaying their final decision in favor of your institution.

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