Introducing the Small Private College Index

Dear small college enrollment professional,

You know that you and your small, private institution face different enrollment challenges compared to your larger, and often public, counterparts.

In fact, when we examined the endowment comparison between the top 10 public institutions and the schools included in the SPC Index introduced below, the public schools enjoyed an advantage of—on average—a 3,538% higher endowment ($4.2 billion more).

In addition to this financial edge, there is typically a significant difference in brand awareness and recognition. And, you are probably also at a disadvantage when it comes to the marketing resources you have available to influence prospective students.

Click to view SPC Index map.
(Location map of institutions in the SPC Index)

To help you better understand the differences and dynamics of small college enrollment, New Reach Media is introducing the Small Private College Index. This is a discrete compilation from around 600 small private institutions that includes their historical performance data and other comparators.

Over the coming months we will be exploring the data in this index and sharing interesting facts and insights that we uncover in a series of monthly blogs. These will include charts, interactive maps and other visual data comparisons.

If you are interested in receiving these monthly blogs—and aren't already receiving them please let us know.

Just to give you a quick glance, here is a link to maps that show the location of the institutions included in our index. Starting next month, we will begin diving into the underlying data to see what we can reveal and share with you.

New Reach Media specializes in providing engagement marketing for small colleges. Since 2003, our unique approach and sophisticated marketing tools have enabled select clients to achieve new enrollment and growth records.

If you have any questions or comments about this index, please feel free to reach out to us. We welcome any suggestions you might have.

Best regards,

Craig Jenkins